How a new U.S. health supplement store built organic visibility, reached 802 top-ten keyword positions, and reported a conversion-rate increase of over 50%.
See the campaign resultsAOR was already established in Canada. Its new U.S. ecommerce venture needed to earn visibility in a crowded natural health supplement market, against stores and marketplaces with years of content, links, and search history.
The new domain did not inherit that competitive head start. The campaign needed to make the store technically sound, give its products the right search targets, and help interested shoppers move from research to purchase.
The starting point was product-level opportunity. Broader category searches became the next area of competition as the site gained traction.
The technical audit uncovered unnecessary indexed content, complex URLs, and gaps in the site structure. The team cleaned up URLs, moved the store to HTTPS, addressed duplication with redirects and canonical tags, and improved page performance.
Working with AOR’s team, we organized the product categories and connected important pages within three clicks of the homepage. Internal links from relevant blog content helped shoppers and search engines reach the products behind the topic.
Business and operational requirements led to separate Canadian and U.S. websites. Hreflang implementation helped distinguish the regional pages while the new U.S. store developed its own search presence.
Research grouped searches into core, category, and product themes, then separated brand and non-brand terms and purchase-focused and informational intent. This gave product pages, category pages, and articles distinct jobs.
Performance from the established Canadian site helped identify valuable landing pages to prioritize. Optimization covered titles, descriptions, headings, page copy, image descriptions, internal links, and structured data.
The team published several dozen articles for longer, more specific searches. Competitor backlink research and content assets supported link development, while ongoing reviews helped identify the next pages to improve.
Answer specific research questions and introduce relevant topics.
Organize the range around the way shoppers explore supplements.
Match product and purchase-oriented searches with the appropriate landing page.
A summary of the campaign’s content architecture—not a measured attribution funnel.
The published charts show the store’s search presence developing across the campaign. By February 2019, reported organic traffic reached 3,604 and the tracked top-ten keyword count reached 802.
| Month | Reported organic traffic |
|---|---|
| Apr ’18 | 20 |
| May | 32 |
| Jun | 136 |
| Jul | 151 |
| Aug | 335 |
| Sep | 341 |
| Oct | 728 |
| Nov | 1,198 |
| Dec | 1,557 |
| Jan ’19 | 3,373 |
| Feb | 3,604 |
The active campaign began in May 2018. April is shown as pre-campaign context. The source labels this metric “Organic”; it does not specify whether the counts represent users, sessions, or another traffic measure.
| Checkpoint | Top-ten keywords |
|---|---|
| Baseline | 0 |
| 22 May | 29 |
| 31 May | 57 |
| 30 Jun | 125 |
| 30 Jul | 351 |
| 30 Aug | 657 |
| 30 Sep | 728 |
| 30 Oct | 754 |
| 30 Nov | 772 |
| 30 Dec | 773 |
| 30 Jan | 787 |
| 28 Feb | 802 |
Peeyush’s published account reports outranking pages from these retailers for hundreds of relevant queries. The result reflects visibility for particular searches during the campaign, rather than an overall lead across the supplement market.
The campaign’s published account reports a conversion-rate improvement of more than 50%, alongside sales growth and an increase in per-cart value. That commercial focus shaped the work: prioritize valuable pages, match content to intent, and make the product catalog easier to navigate.
Technical fixes helped people reach the store. Product and category optimization helped them find a relevant destination. Useful content gave the business more ways to meet shoppers during their research.
The article does not provide revenue totals or a before-and-after conversion-rate table, so these commercial outcomes are presented as the campaign author’s reported results.
This health supplement SEO case study adapts Peeyush Dubey’s account published by SEO PowerSuite / Link-Assistant. The original article is dated April 2, 2019 within its body; the publisher’s page displays an updated date of August 22, 2024. The campaign data shown here is from 2018–2019.
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